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Designed for play

Made with love

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About Us

  Stitch It Mama is a Norwich-based design and toymaking business created by busy mum, Stephanie Walker.

 When Steph became a mother to daughter Lucy, she wanted to give her toys that were made with love and that would spark her imagination. She spent a lot of time observing Lucy's play habits and how she interacted with her toys, and would work late at night on her sewing machine to create something that she would love.

  Whilst working as an assistant to a local childminder, Steph got to know lots of different types of children and used her experiences to develop new patterns and designs. Stitch It Mama was born from her passion to make unique, quality items that kids will love for a lifetime.

  Steph now designs and sews a beautiful range of dolls, soft toys and gifts that are popular worldwide. The toys she creates become friends and companions on adventures; they become confidants and comforters to little ones finding their way around this big world. And every single one is filled with that same love as the first doll she made for her baby daughter.


Steph and daughter, Lucy

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